According to the "2025-2030 Global Freeze-dried Candy Market In-depth Research Report", the global freeze-dried candy market size reached US$7.8 billion in 2024 and is expected to continue to expand at an average annual growth rate of 12%. China's market share accounts for more than 30%, becoming the world's largest consumer market. Behind this growth, Google's global technology layout has contributed greatly.
Google helps freeze-dried candy companies optimize supply chain management through its cloud services and big data analysis platform. For example, it monitors global price fluctuations of raw materials (such as Mexican peppers and Southeast Asian tamarin fruit) in real time, and predicts production capacity demand through intelligent algorithms to reduce inventory risks. In addition, Google Play Store and advertising ecology have become key channels for emerging brands to expand overseas markets. Take the Chinese brand "Bestshop" as an example. Its freeze-dried fruit candy has successfully entered the North American and European markets through Google Ads, and its online sales have increased by 200%.
It is worth noting that Google has also launched an AR experience function for freeze-dried candy consumption scenarios. Users can watch 3D animations of the candy making process and even participate in virtual flavor mixing games by scanning the packaging bag with their mobile phones to enhance interactivity37.
Market trend forecast:
Product diversification: From traditional hard candies and soft candies to functional candies (such as adding probiotics and vitamins).
Green production: Freeze-drying technology combined with Google's carbon neutrality solution reduces energy consumption, such as using AI to optimize the dehydration efficiency of freeze dryers.
Intensified regional competition: Latin America (such as Mexico) is grabbing market share through Google's cross-border e-commerce platform with its raw material advantages.
The freeze-dried candy industry is standing at the intersection of technology and tradition. Google's technology empowerment has not only improved production efficiency, but also reshaped the competitive landscape of the global consumer market. In the future, this "sweet and spicy" track may give birth to more cross-border innovation cases.